I don’t pretend to be an internet marketing whiz, but I have certainly learned a lot in the last 10 years of “on the job” training. As most companies now do, ChopSaver maintains a Facebook page in addition to our regular website. It is a place to post stories, updates, customer reviews and other news about ChopSaver in a way that is more immediate and “real time” than a website. And, since people are on Facebook so much, your information is just one click away from a potential customer.
Everything a company posts on a Facebook page is, in essence, a small advertisement. These “ads” can be boosted which means that, for a fee, you can have your post or ad show up in more news feeds of people who might be interested in what you have to offer.
A recent post on our page received an amazing
response. It was a reminder that if the image,
message, target and timing are in alignment, you
can receive some interesting results. In this case,
we posted a picture of two young female musicians
playing flute and oboe respectively in an obviously
indoor (classroom) setting. Since marching band
season is months away, the message was three-fold:
- ChopSaver isn’t just for marching band season
- ChopSaver isn’t just for brass players
- You can get it at CVS.
If you visit the page, you will see that ad reached over 150,000 people, was shared over 1,500 times and had nearly 500 comments! Many of those comments I responded to personally giving that “ad” the feeling of an open conversation with potential customers and not just a one way message. One cannot stress how valuable that can be for a marketer. It allowed people to ask questions and for me to dispel certain myths and rumors about the product, in real time.
Yes, woodwind players can benefit as much as brass players.
No, it won’t adversely affect your reed or your instrument.
“When did this come out?”
“Why haven’t I heard of this before?”
“When should I use it?”
ChopSaver is especially effective AFTER you play!
Some were even critical of the oboe player’s embouchure (the way one sets their lips when they play). But that is the great thing about social media. Being able to talk with and get feedback from potential customers who have never heard of you before (and the ones who have!) brings the concept of “word of mouth” to a whole new level.