In this video, Dan Gosling talks about how companies use music to strengthen their brand. He also explains what motivated him to create the jingle for ChopSaver Lip Care. His inability to obtain the rights to the old classic “Holiday for Strings” helped him create an iconic tune of his own.

(Spoiler alert: If you haven’t guessed the three tunes at the beginning, they are: State Farm, Nationwide, and Budweiser. )

This is the complete ChopSaver jingle as performed by ChopSaver inventor, Dan Gosling.

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