Getting Endorsements – Creating Your own Luck

Anyone who runs a successful business will tell you it takes hard work, tenacity, patience and a little luck. I believe the luck is often a happy result of the first three items on that list. In other words, you often create your own good breaks. One such example is how we were able to […]

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Thousands of Lip Products – Why one More?

There are literally thousands of lip care products on the market. What made me think the world needed one more? Despite all those other options, as I developed the formula for what would become ChopSaver, a quick survey of my musician friends told me that very few, if any, of the other products actually addressed […]

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What’s in a Name?

So you have a product idea and maybe even some prototypes. What are you going to call it? You want something catchy and memorable and easy to pronounce. Do you want to describe the product with the name? Is the name something you want to trademark? Is the name already taken? Would it make a […]

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